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Search keyword ads

Available only via Managed Service buys

Search keyword ads are similar to the text and url-based ads shown on search engines like Google and Bing. When people search on Brave Search for terms related to an advertiser's products or services, the advertiser's ad may appear at the top or side of the search results. If a user clicks the ad, they will be directed to the advertiser's website. This allows advertisers to reach people searching for relevant products and services in high-intent moments. Unlike some other search engines, Brave Search Ads are designed to respect users' privacy and not track people across the internet.


Ad requirements

  • Ad copy
    • Headline: 30 characters
    • Description: 90 characters
  • Click-through URL
    • No redirects/URL shortening

Available targeting

Keyword: List all terms or phrases that a customer might use to describe your products or services
Geo: Country level or global (some restrictions apply)


  • CPC

Best practices

  • Add context to your headline for clarity, e.g. Masterclass. Learn from the best.
  • Use unique landing pages such as “” to make measurement easier
  • Use multiple versions of ad creative for testing
  • Use a specific call to action: Learn More, Try Now, Buy Now, Sign Up, etc.
  • Vary copy to appeal to different audiences or product features
  • No clickbait headlines
  • No claims of high returns on investments (APY/APR)
  • No all-uppercase lettering
  • No profanity, nudity, violence, or illicit substances
  • No redirect URLS (ads must direct to your owned domain or social media)