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General policies

Extended policies​

Restricted and prohibited categories​

Campaigns cannot currently advertise products and services for the following prohibited and restricted categories:

  • CBD (available in the US with state-level restrictions)
  • THC
  • Tobacco
  • Vaping
  • Pharmaceuticals
  • Gambling
  • Adult content
  • Politics
  • Violence
  • Content targeting children
  • Content targeting expecting mothers

Note: While currently unavailable, advertising to restricted categories may become available in the future.

Website and page requirements​

  • Advertiser website must be accessible and fully functional.
  • Advertiser website must have Terms of Service and/or Privacy Policy.
  • Advertiser website must be in the same language as both the ads and the primary language(s) of the country or region(s) targeted by ad campaigns, and/or have options to translate content upon arrival.

Advertisers cannot use redirecting links unless it's within the same eTLD+1. Any link that redirects to another domain, even if owned by the same advertiser, will be rejected.

Examples of redirects which will be rejected:

  • https://landing.brave.me Redirects to: https://brave.com/landing
    • Assuming they are both owned by Brave, this would still be denied since they are not on the same eTLD+1.
  • https://brave.page.link/abc - which redirects https://brave.com/landing

Examples of redirects that will be accepted:

  • https://brave.com/marketing redirecting to https://ads.brave.com
  • https://landing.brave.com redirecting to https://brave.com

Brand safety​

All Brave ads are brand safe in that they are served first-party at the browser or search-engine level, not before, between, or after content on explicit or potentially unsafe third-party websites.