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General policies


Restricted and prohibited categories

Campaigns cannot currently advertise products and services for the following prohibited and restricted categories:

  • CBD (available in the US with state-level restrictions)
  • THC
  • Tobacco
  • Vaping
  • Pharmaceuticals
  • Gambling
  • Adult content
  • Politics
  • Violence
  • Content targeting children
  • Content targeting expecting mothers

Note: While currently unavailable, advertising to restricted categories may become available in the future.

Advertisers cannot use redirecting links unless it's within the same eTLD+1. Any link that redirects to another domain, even if owned by the same advertiser, will be rejected.

Examples of redirects which will be rejected:

  • Redirects to:
    • Assuming they are both owned by Brave, this would still be denied since they are not on the same eTLD+1.
  • - which redirects

Examples of redirects that will be accepted:

  • redirecting to
  • redirecting to

Brand safety

All Brave ads are brand safe in that they are served first-party at the browser or search-engine level, not before, between, or after content on explicit or potentially unsafe third-party websites.