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New Tab Takeover

Available only via Managed Service buys

The New Tab Takeover is Brave’s most high-impact ad unit, and offers a near full-screen takeover of the new tab page on Brave. Ads are served on the first new tab upon starting the browser, and every third new tab thereafter. In between, users see a rotation of landscape photographs from the Brave community.

NTT.png

Ad requirements​

  • One to three background images
    • 2560 (wide) x 1440 (high), JPEG format only
    • Distinctly different visuals to ensure new-tabs don’t become monotonous
    • Place the main focal point of the background around x:935 y:680 to prevent obstruction by new tab widgets (clock, cards, favorites, etc.)
    • Background images will be cropped for mobile based on main focal range above
  • Logo canvas
    • 512 x 512, transparent PNG only
    • Will be used for all background images
    • Consists of a brand logo, ad copy, and optional CTA (illustration)
    • White text/logos are preferred but color will be accepted pending approval
    • Minimum 38pt text can be used to ensure legibility on smaller devices
  • Click-through URL
    • No redirects/URL shortening
    • One URL will be used for all background images

Available targeting​

By country (single, multiple countries, or full global takeover)

Best practices​